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Privacy Policy
Effective Date: September 10, 2025
1. Introduction
This Privacy Policy describes how Hovoshop, an online store specializing in tote bags, a brand of HOVO JAN LLC based in the United States, collects, uses, discloses, and protects your personal information when you access and use our website https://hovoshop.com/. We are committed to protecting your privacy and personal information. This policy applies to all customers who visit our site, interact with our services, or place an order. By accessing and using our website, you agree to the collection and use of your information in accordance with the terms outlined in this policy. We are committed to protecting your privacy and ensuring your information is handled securely and transparently.
2. Information We Collect
We collect several different types of information. Personal information is data that you provide directly to us when you create an account, place an order, or contact customer support. This information includes your full name, email address, phone number, shipping address, and billing address. For example, when you buy a tote bag, we need your shipping address to ensure the product is delivered to the correct location. Additionally, we automatically collect certain usage data when you interact with our website. This data does not necessarily identify you personally but instead provides information about how you access and use the site. This includes your IP address, Browser type, Browser version, pages you have visited, time spent on those pages, and products you have viewed or added to your cart. This information is collected through technologies like cookies, which help us understand user behavior and improve the shopping experience.
3. How We Use Your Information
We use your personal information for several legitimate purposes, all aimed at serving you better. The information is used to process and complete your orders, from processing payments to delivering products right to your door. For example, we need your email address to send you an invoice and order tracking information after you purchase a new tote bag. We also use data to improve the shopping experience on the website. This data helps us know what types of bags are popular, so we can update new designs that suit customer tastes. Finally, we may use your information to send promotional announcements or newsletters about new products, but only if you have consented to receive them.
4. How We Use Google Tools
To optimize our website and advertising campaigns, we use several services from Google LLC ("Google").
Google Ads Conversion Tracking and Remarketing: We use Google Ads to draw attention to our products on external websites. Through conversion tracking, we can measure the effectiveness of our advertising activities. When you click on an ad and are redirected to our website, Google Ads stores a cookie on your device. These cookies typically expire after 30 days and are not intended to personally identify you. The stored data usually includes a unique cookie ID, the number of ad impressions, and information about the last impression. This helps us understand that you clicked on an ad and visited our site. We do not collect any personal data during this process; Google only provides us with aggregated statistical evaluations. Additionally, we use Google Ads' remarketing feature to display relevant ads to you after you have left our site. This feature works by storing a cookie in your browser to record and evaluate your usage behavior when you visit different websites. As a result, Google can determine that you have previously visited our site and display ads related to tote bag products. According to Google, this process is done using pseudonymous data. You can prevent being tracked by adjusting your browser settings to reject third-party cookies or permanently disabling this feature in your browser via the link: https://support.google.com/ads/answer/7395996?hl=en.
Google Analytics: Our website uses Google Analytics, a web analysis service from Google. Google uses cookies to analyze how you use our site. The information generated by the cookie is typically transmitted to and stored on a Google server. However, we have activated IP anonymization, so your IP address will be shortened by Google before processing. Google will use this information to evaluate your website usage, compile reports on website activity, and provide us with related services. You can prevent cookies from being stored by changing your browser settings. However, this may affect some website functions. Additionally, you can prevent Google from collecting and processing data (including your IP address) by downloading and installing the browser plugin here: https://tools.google.com/dlpage/gaoptout/.
This information is collected through technologies like cookies, which help us understand user behavior and improve the shopping experience. For more details, please see our Cookie Policy.
5. Disclosure and Sharing of Information with Third Parties
We are committed to not selling, renting, or trading your personal information. We only share information in necessary and limited cases. For example, we must share your shipping address and phone number with shipping companies so they can complete the delivery to you. Similarly, your payment information will be processed by secure payment gateways, where it is protected by encryption technologies. Additionally, we may disclose personal information if required by law or in the event of a merger, acquisition, or sale of business assets.
6. Your Privacy Rights
We respect your rights regarding your personal data and are committed to providing the necessary tools for you to control your information. You have the following basic rights regarding your personal data, which are protected by current legal regulations:
Right to Access: You have the right to request a copy of all personal data we hold about you. When you submit this request, we will provide detailed information about the type of data we collect, the purpose of use, and the third parties with whom we have shared it.
Right to Rectification: If you find any information to be inaccurate or incomplete, you have the right to request that we update or correct it. For example, if your email address is wrong, you can ask us to correct it to ensure you receive timely order information.
Right to Erasure ("Right to be Forgotten"): You have the right to request that we delete your personal data in certain circumstances. This includes cases where the data is no longer necessary for its original purpose, or when you withdraw the consent you have provided. We will fulfill this request unless there is a legal obligation to retain the data.
Right to Opt-out of Marketing Communications: You have the right to opt out of receiving marketing emails or notifications from us at any time. Every promotional email from us includes an "unsubscribe" link at the bottom of the page, so you can easily exercise this right.
Right to Lodge a Complaint: If you have any concerns about how we handle your personal information, you have the right to lodge a complaint with a competent data protection authority.
To exercise any of these rights, please contact us via email: [email protected]. We will respond to your request as soon as possible.
7. Additional Privacy Rights for California Residents (under CCPA)
If you are a resident of California, you are entitled to additional privacy rights under the California Consumer Privacy Act (CCPA). These rights supplement those outlined in Section 6 and give you greater control over your personal information.
Right to Know: You have the right to request that we disclose information about how we have collected and used your personal information in the last 12 months. Specifically, you can request information about the categories of personal information collected, the sources of collection, the business or commercial purpose for the collection, and the third parties with whom we have shared the data.
Right to Request Deletion: You have the right to request that we delete your personal information that we have collected. Please note that there are some exceptions where we cannot delete the data, such as when the data is necessary to complete a transaction, detect fraudulent activity, or comply with a legal obligation.
Right to Opt-out of Sale or Sharing: Although Hovoshop is committed to not selling customer personal information, the CCPA grants you this right. We respect that right and will not sell your personal information.
Right to Non-Discrimination: We are committed to not discriminating against you for exercising any of your privacy rights under the CCPA, including by denying goods or services, charging different prices, or providing a different level of quality.
To exercise any of your rights under the CCPA, please send a request to our email. We will verify your identity before processing the request.
8. Children's Privacy
Our website is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from anyone under this age. If you are a parent or guardian and are aware that your child has provided us with personal information, please contact us so we can delete that data.
9. Information Security
We implement reasonable security measures to protect your personal information from unauthorized access, loss, or disclosure. Your data is encrypted using SSL technology, and only authorized employees have access. While we strive to protect your personal information, no method of data transmission over the internet is completely secure.
10. Data Retention Period
We will retain your personal data only for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. The criteria for determining the retention period include the time needed to process orders, resolve issues, and comply with legal obligations.
11. Changes to the Privacy Policy
We reserve the right to update this Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the effective date at the top of the page. We encourage you to review this Privacy Policy periodically. Continued use of our website after any changes constitutes your acceptance of those changes.
12. Contact Information
If you have any questions or requests regarding this Privacy Policy, please contact us via email: [email protected].
Business Hours: Monday – Friday, 8:00 AM – 5:30 PM (PDT).